Outreach - Pitches
AI Pitches is CisionOne's first genAI assisted workflow, and first workflow tailor-made for building new journalist relationships. Our workflow includes - based on original research - the most effective cold-contacting strategies.
Increase your relevancy to journalists' and their audience using short, high quality media lists
Improve your conciseness and credibility using AI to tailor messages, pull quotes, and add industry detail.
Personalize your messages efficiently with Journalist profiles directly in the Pitches workflow
Pitches sits within Outreach, and can be used with any single Media List or individual contact.
Starting a Pitch
Users can start a Pitch anywhere they can start a Media Release within Outreach.
On Outreach Launchpad
Select the Create Pitch option.
In Outreach Search
Once one or more journalists are selected, choose the drop down arrow next to add to list in the top right corner and choose Create Pitch
After Adding Contacts to a List
On the Lists tab
On the Activities Tab
Creating a Pitch
Add Recipients to the Pitch. Once all recipients are added select Next in the bottom right to proceed.
*Custom Recipients may be added by filling in their information and selecting add. Note that their information will not appear on the personalization step.
*If a list is selected before navigating to this page - there will be recipients already filled in
Fill in the AI Prompt with at least 14 words to ensure an accurate and relevant pitch is generated- AI will fill in the subject line of the email unless a Subject has already been entered manually
Templates will override the AI input/response option.
Edit the pitch by using the AI menu to:
Try Again - regenerates using last prompt sent through AI
Change Tone - contains built in tones to better match brand voice
Use the pitch - to finish your work with AI and do any follow-up manual editing
Discard - deletes AI pitch
For each new version of the pitch you create you will be able to use the arrows in the bottom right to toggle through the different versions.
Once satisfied select Next in the bottom right corner to move on and personalize the pitch.
Personalize Pitch
Click journalist info cards to tab through recipients
Edit each pitch as you see fit, they are stored separately and a “Personalized” tag will be added to each that has been updated and personalized
Ask AI option is available to personalize individual pitches
Send the Pitch
Confirm Title for Reporting purposes
Choose who you would like to Send As
Select Visibility
Select Timing
Send Now
Schedule Later
Select Notification Options
Tag as needed
Users can send test pitches - note that these will not be personalized.
FAQ
How does the AI work?
We use ChatGPT with a series of custom prompts. The results are presented to users in a custom view that condenses the normal conversation with ChatGPT into a forward-back UX to better represent the idea of iterating over pitch drafts.
Who can I pitch to?
Anybody in the database - both Journalists and Outlets. You can add custom recipients, but they will have no information available at the Personalize Pitch step.
How do the emails get sent?
The same as Media Releases, through Cision’s servers so we can track email stats and properly route replies to the user’s chosen inbox.
Where do I find stats for Pitches?
In Activities. The reporting format is identical to Media Releases for ease of use.