Coverage - Broadcast Monitoring Overview
Broadcast Monitoring Overview
Cision partners with TV Eyes for its Broadcast content, which seamlessly integrates clips into the platform to exist alongside your online and print news in searches, dashboards, alerts, newsletters, and reports. It is important to note that your Cision contract must include Broadcast monitoring to see this type of content in your Cision system.
With this partnership, it is possible for Cision to bring in broadcast content for the following geographic regions for its clients. Your Cision contract will determine what regional broadcasts among these can be brought into your platform. If you have questions about your contract or what it contains, reach out to your Cision Account Executive.
US television coverage includes networks and their affiliates in all 210 Nielson television markets as well as dozens of cable networks.
US radio coverage includes major networks and 50 top local stations.
Canadian coverage includes more than 280 Radio stations and over 130 television channels (in English and French).
UK coverage is from 100 local, regional and national TV and Radio channels.
Middle East coverage includes translation from Arabic speech to English text.
When Broadcast hits come into your system, you will receive a default stream of the related video or audio. You can use the audio/video stream to watch, edit, or save clips within the Cision platform. When editing clips, you will also have the option to create links that can be used to share the clip across your organization (for the first 30 days following the mention). Clips can be viewed in alerts, newsletters, and reports. You will also receive viewership numbers for each television clip and corresponding ad equivalency information.
Cision pulls in content after it airs and you can view videos/audio up to 30 days past the air date. After 30 days, the default video/audio stream content is unavailable, but the data associated with the clip (title, publication information, date, sentiment, and other metrics) will still be searchable in Cision. Additionally, if you edit and archive your own clip from the default stream, the edited video clip will be available to view forever.
If you do not yet have Broadcast and are interested in learning more, reach out to your Cision Account Executive to discuss pricing.
Broadcast Clip Creation
When broadcast mentions enter your Next Generation Cision Communications Cloud, you will automatically receive the related video or audio stream of your brand mention. This default stream is available in your platform for 30 days following the airing. After that time, the default stream provided will go away leaving the data associated with the hit (title, outlet information, sentiment, reach, etc) unless you have saved your own video/audio clip. Additionally, during the first 30 days following the airing, you have the option to create your own clip from the default stream and then share it with others within your organization or save it for perpetuity (unless purposefully deleted). Follow the directions below to take advantage of the option to create and save or share the clip. If you have Broadcast monitoring as part of your Cision contact, no additional cost or package is required to save or share clips.
Finding Broadcast Content to Clip
To Broadcast hits within the last 30 days for which you can create clips,
Click the Analytics tab on the toolbar.
Select the Dashboards option.
Find the Total Mentions chart.
If you have multiple Analytics Dashboards or Total Mentions Charts, you will want to verify that the monitoring search being used to create that chart is the one for which you want to see broadcast hits.
Because clips can be created for content from the last 30 days, you will want to be sure the chart shows mentions for this time period.
If your Total Mentions chart indicates a different period of time, click the date option at the bottom left of the widget or use the master date range option underneath to select the Last 30 Day range.
Click on the Total Mentions from the Last 30 Days. This will show you a list of news articles and broadcast hits.
When the Total Mentions appear, you will see a trend of the mentions at the top of the page and the list of all articles and mentions from the last 30 days at the bottom. Scroll to bring the list of articles and mentions in view. Click the Filter by option and select broadcast specific options. This will cause the list to be filtered to show only broadcast mentions.
Find the broadcast mention for which you want to create a clip, click on the Headline or article snippet. This action will open the mention profile card with the related video/audio stream that can be edited.
Creating a Broadcast Clip
Once you have found the broadcast mention you want to clip and opened its profile card (see previous section), you can easily create your own clip that can be saved or shared. You have two options for creating an archiving clip: either by using the video/stream itself or by using the additional closed caption text provided. Both of these options are described in the section below.
When you create a clip, you will have the option to Share the clip via the Instant Play option or saving the clip in the Cision platform using the Archive option. When using Instant Play, the system will provide you with a link that you can use to share the clip. Instant Play links are only active for 30 days from the time of the broadcast . As a result, you will want to have your purpose for creating the clip in mind throughout the process.
Using the Video/Audio Stream to Create a Clip
To create a broadcast clip using the default video/audio stream,
Click the Edit Broadcast Clip button located under the default video/audio stream. The stream can be found on the right hand side of the broadcast hit profile page .
Click the play button to play the clip and gain a sense of where you want to start and stop the clip.
As the video plays, click the green Set Start button at the point you want your archived clip to start. Alternatively, you can enter the Start/End Time explicitly in the field provided.
A green marker will appear in the video to indicate where your clip will start.
Click the red Set End button when you reach the point in the video/stream where the clip should end.
A red marker will appear in the video to indicate where your clip will end. NOTE: You can archive up to 10 minutes of the video/stream.
Click the Preview button to ensure that the clip you have created matches your preferences.
Select the Next button to continue to the process.
Select the Instant Play option if your purpose for creating the clip is to share it with others. Once this option is selected, the system will provide you with a link that you can use to share the clip.
Note- Instant Play links are only active for 30 days from the time of the broadcast.
10. Select Archive option if your purpose is to save the clip for perpetuity in the Cision platform.
11. Click the Finish to create the clip. You can click back to return to the clip creation process.
Using the Closed Caption Text to Create a Clip
To create a broadcast clip using the closed caption text,
Click the Edit Broadcast Clip button located under the default video/audio stream. The stream can be found on the right hand side of the broadcast hit profile page .
The left panel of the screen will show the video/stream.
NOTE: The version of the vdeo/stream that is available in this view is longer than what is initially presented in the clip profile. You can use this panel to play, fast forward and rewind. The Highlight and Scroll buttons in the right hand corner of the bottom panel provide additional options to enhance your viewing of the video/stream. The Highlight button will highlight the text in the bottom panel as it is spoken in the video/stream. The Scroll button will scroll down through the closed caption text automatically as it is spoken in the video/stream. While these buttons are on by default, you can click each button to turn the feature off.
The right panel of the screen will provide direction for creating a clip. Once a clip is created, this panel will show the exact start and end times for the clip.
The text (closed captioning) will appear in the bottom panel. Here, you will want place your cursor on the first word of the text you want to capture and then drag your mouse over the rest of the verbiage that should be included in the clip. To find the verbiage, you can either scroll down through the closed captioning or use or use CTRL + F/CMD + F to quickly find the text.
Click the Set Start/End Point button when it appears.
Once the Start/End Point has been set the fields will be filled in with the Start/End Points that reflect the verbiage you highlighted.
Click the Preview button to ensure that the clip you have created matches your preferences.
Select the Next button to continue to the process.
Click the Finish to create the clip. You can click back to return to the clip creation process.
Select the Instant Play option if your purpose for creating the clip is to share it with others. Once this option is selected, the system will provide you with a link that you can use to share the clip.
Note- Instant Play links are only active for 30 days from the time of the broadcast.
Select Archive option if your purpose is to save the clip for perpetuity in the Cision platform.
Click the Finish to create the clip. You can click back to return to the clip creation process.
Viewing an Archived Clip
Once you have Archived a Clip, it will replace the default video/audio stream. Here you can,
Play the Archived broadcast clip.
Edit the clip further using the Edit Broadcast Clip button.
Revert to the Original default video/audio stream provided. This option is only available during the first 30 days following the airing.
Finding News with Archived Clips
To easily find coverage for which you have Archived Clips in the future, we recommend Manually Tagging the coverage. Once coverage is manually tagged, the tag can be used to find the coverage easily.
To Manually Tag coverage from the broadcast hit profile,
Click the Add Tag button.
If you do not yet have a Tag created yet for Video/Audio Clips. Type the name of the Tag you want to use in the search box.
NOTE: If you have multiple users working in your account who plan to use the same Tag, you will need to ensure the Tag is shared.
To apply and existing Tag, select it from the list.
NOTE: If you have multiple users working in your account who plan to use the same Tag, you will need to ensure the Tag is shared.
Click Save to apply the Tag.
To Manually Tag coverage from a list view of coverage,
Click on the row that represents the broadcast hit that you want to Tag as having an Archived Clip.
Click the Add Tag button.
If you do not yet have a Tag created yet for Video/Audio Clips. Type the name of the Tag you want to use in the search box.
NOTE: If you have multiple users working in your account who plan to use the same Tag, you will need to ensure the Tag is shared.
To apply and existing Tag, select it from the list.
NOTE: If you have multiple users working in your account who plan to use the same Tag, you will need to ensure the Tag is shared.
Click Save to apply the Tag.
