Overview

Pinpoint Contacts is Cision’s next-generation media contacts solution. It allows you to uncover more journalists with our personalized discovery engine and pinpoint the right contacts for specific topics and campaigns. Pinpoint Contacts is completely integrated into the other tools within Cision, so you can see high-impact authors for any topic, company, or industry in much the same way you can build a search or dashboard for anything.

Pinpoint Contacts is housed under the Influencers tab at the top of your Cision account. In the Contacts tab, you'll see three options:

• Explore

• Saved

• Search

These three sections will be your main workspace to identify contacts relevant to your product, industry, and topic, manage contact lists, and search for one-off contact information by journalist or publication.

Explore

In the Explore tab of Pinpoint contacts, select any search from the left menu and Pinpoint will populate the high-impact authors for that search.

In the dropdown at the top of the screen, you can sort by Average Article Impact, Average SEO Impact, Average Social Shares, or Total Number of Articles depending on your specific criteria.

Author Profile

Once you've identified an author of interest, click into their Author Profile to access contact information and journalist-level benchmarks to help you understand that author's reach and impact.

In the Author Profile, you'll find:

• The journalist's email address and social handles (if applicable)

• Publications the journalist has recently written for

• Benchmarking data to help you gauge the average social engagement, SEO and Article Impact, and volume of coverage for all articles published by the journalist

• A list of the journalist's most recent articles to help you understand what topics and areas the journalist has recently been writing about recently

• A star to save the author as a favorite author for easy access at a later date

You can also click the 'card' icon on any author profile to add them to a custom list. This allows you to build a pitch list for a campaign, announcement, or launch.

You can access Pinpoint Contacts and Author Profiles directly from any dashboard widget in your TrendKite account by clicking "View Pinpoint Contacts" or an Author's name from any drill down.

Saved

In the Saved section, you'll find:

• Your favorited journalist's

• Any custom lists you've created

In the Saved section, you can also export contact details from Next Gen Cision Communications Cloud using the download button in the top right corner of the platform.

Search

The Search section allows you to find journalists by name or publication. Simply select "Name" or "Publication" from the drop-down, type your search, and hit enter to return results.

Explore

In the Explore tab of Pinpoint contacts, select any search from the left menu and Pinpoint will populate the high-impact authors for that search.

In the dropdown at the top of the screen you can sort by Average Article Impact, Average SEO Impact, Average Social Shares, or Total Number of Articles depending on your specific criteria.

Author Profile

• Once you've identified an author of interest, click into their Author Profile to access contact information and journalist-level benchmarks to help you understand that author's reach and impact.

In the Author Profile, you'll find:

• The journalist's email address and social handles (if applicable) Publications the journalist has recently written for

• Benchmarking data to help you gauge the average social engagement, SEO and Article Impact, and volume of coverage for the all articles published by the journalist

• A list of the journalist's most recent articles to help you understand what topics and areas the journalist has recently been writing about recently

• A star to save the author as a favorite author for easy access at a later date

Pinpoint Author Contact Profile

Once you've identified an author of interest, click into their Author Profile to access contact information and journalist-level benchmarks to help you understand that author's reach and impact.

In the Author Profile, you'll find:

• The journalist's email address and social handles (if applicable)

• Publications the journalist has recently written for

• Benchmarking data to help you gauge the average social engagement, SEO and Article Impact, and volume of coverage for the all articles published by the journalist

• A list of the journalist's most recent articles to help you understand what topics and areas the journalist has been writing about recently

You can also add an author to a custom curated list, but clicking on the 'Card' icon in the top right corner.

You can access 'Pinpoint Contacts' and 'Author Profiles' directly from any dashboard widget in your account by clicking 'View High Impact Contacts' or an Author's name from any drilldown list.

Please draw an arrow to the blue 'View High Impact Contacts' box

 Pinpoint Contacts Saved Tab

In the Saved tab of Pinpoint contacts, you'll find:

• Journalists you've favorited with the star icon in the 'Favorites' list

• Journalists for whom you've requested contact info updates in the 'Requested' list

• Any custom journalist lists you've created for a particular campaign, project, or purpose.

From the saved section, you're able to export any list of journalists by clicking the 'Export' icon in the top-right corner of the window.